Rosemont College Boosts Donor Participation with Data-Driven Marketing

Traditional solicitations have the donor’s last gift amount as the middle option on a versioned business response card or online giving page. To help Rosemont boost gift amounts, the donor’s last gift amount was given as the first option. Industry research has proven that donors will typically give the middle amount, and this proved to be the case for Rosemont as well. 31% of Rosemont’s past donors increased their gift amount in 2011 (almost a 7% increase over 2010) and 56% gave what they had given in previous years (a 55% increase over 2010).