Rosemont College Boosts Donor Participation with Data-Driven Marketing

Lapsed donors were asked to provide feedback on why they did not make a donation. If the reason was due to a disagreement with the College’s strategic direction these concerns could be addressed in subsequent communications.

Phases Two-Five: Phases Two through Five focused on specific initiatives within the Campaign and why support was critical. Past gift dates were utilized to determine when a “harder ask” should be made. The suggested donation amounts also varied based upon previous gifts.