Rosemont College Boosts Donor Participation with Data-Driven Marketing

Phase One was used to bump up the stewardship program by thanking 2010 donors, determining why lapsed donors did not make a gift and beginning to identify key prospects for the Campaign. Highlights from campus accomplishments and objectives of the Campaign were prominently explained in emails and personalized landing pages. This showed the progress made by the College and laid the groundwork for the objectives of the Strategic Plan which still needed to be completed.