Rosemont College Boosts Donor Participation with Data-Driven Marketing: PODi Case Study

Hardware: Xerox iGen, Xerox DocuColor 5000
Software: Composition engine—Pageflex; pURLs: MindFireInc; Emails: MailChimp

Target Audience: All alumni, family, friends and Comprehensive Campaign prospects
Distribution: Total of 17,000 printed pieces
Date: August 2010 – June 2011

—Copyright 2012, Caslon & Co.