Rosemont College Boosts Donor Participation with Data-Driven Marketing: PODi Case Study

This campaign earned a 2012 PODi Best Practices Honorable Mention in the Direct Marketing category.

Best practices learned from this campaign are:

• Use data analytics to reduce costs and improve response. Through the use of donor analytics Rosemont was able to select a highly targeted group of individuals to approach with this campaign. This reduced the number of mail pieces and increased the likelihood of a favorable response.
• Make it relevant. Throughout the campaign Rosemont strove to make communications meaningful for recipients. By segmenting the target audience, images and copy could be varied to have the most impact on the individual.
• Nurture donors. After a gift is made it is important to thank the donor and also continue the engagement through on-going communications.

Client: Rosemont College
Rosemont College is a private liberal arts college founded in 1921 and strongly rooted in Catholicism. Rosemont is located in Philadelphia, PA with an enrollment of approximately 900 students.