Rosemont College Boosts Donor Participation with Data-Driven Marketing: PODi Case Study
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The messages in each communication phase were designed to incorporate information learned during previous campaigns, enrich ongoing conversations and include a feedback mechanism. Unlike previous years, the emphasis of the message to previous donors was on renewing their gift at the same donation level or greater. Through videos and social media Rosemont could show alumni the changes taking place at the college instead of just telling them about it.
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