Rosemont College Boosts Donor Participation with Data-Driven Marketing: PODi Case Study
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A more elaborate stewardship track was introduced into the 2011 Annual Fund efforts. To prepare for 2012 and hopefully prevent high donor attrition, quarterly emails were sent to all 2011 donors to once again thank them for their gift and showcase their gift in action. This was aimed at continuing to make them feel good about their decision and showcase positive outcomes.
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