Rodney Vessell stumbled upon printing, braved several storms along the way and continues to carry the torch of a great mentor.

By Missy Smith

Over the last few years, Vessell has noticed that the requests for black-and-white digital printing have decreased. So he brought in a four-color Ryobi 3404DI direct imaging press to meet a changing demand. Since then, he says “color work has really boomed.”

To stay on top of demand and ahead of the game, Vessell says educating himself on evolving technologies is a priority. In addition to the Ryobi press, the in-plant has purchased an Escher-Grad computer-to-plate system from xpdex, a 45˝ Challenge paper cutter and a Canon imageRUNNER 550 digital press.