Using Technology to 
Help Build Enrollment

One reason RIT's Print and Postal Hub was able to quickly jump in with a solution is because the 20-employee in-plant had all the required technology on hand. "Technology," after all, is part of the school's name, and the in-plant certainly knows how to use it.

The shop was an early investor in production digital color. It installed a Xerox iGen3 in 2005 to complement its existing digital black-and-white devices and offset presses, then upgraded to an iGen4 in 2010. That same year, it opened an On Demand Center on campus, fortifying it with a Xerox 700 for digital color, a Xerox Nuvera for black-and-white jobs and some wide-format digital printing devices. The in-plant now has five locations providing print and mail for the Rochester, N.Y., campus.