Using Technology to 
Help Build Enrollment

Admissions had set a goal to increase enrollment by 10 percent a year for the next 10 years. It wanted to send personalized printed admissions materials to prospective students to prompt them to visit a personalized Web site.

Meyer quickly found a solution using XMPie's variable data publishing software. He and his team had it up and running in just two weeks. After Admissions identified –potential students to target, the in-plant created personalized application forms that included information on the students, captured from a variety of data sources. A personalized URL (pURL) in the printed form directed each recipient to his or her own microsite where they were prompted to provide additional information.