Using Technology to 
Help Build Enrollment

"We now have more flexibility with our schedule when it comes to taking in rush jobs, as well as those that could be run offset or digital," says Meyer. "Now we're more likely to take those borderline jobs and run them on the iGen4."

As a result of all this, color volumes have grown 36 percent since adding the iGen4. The shop now outputs more than 300,000 ppm—and half a million a month in September and October when it produces the personalized recruitment pieces for Admissions.