Ricoh Debuts 5th Color Kit at IPMA Conference

“Commercial printers are seeking to expand into new markets, such as retail and fashion, at an affordable price point,” said John Fulena, vice president, Production Printing Business Group, Ricoh Americas. “What’s great about the 5th Color Kit is that it’s a practical guide that empowers them to do just that. It highlights the kind of applications commercial printers are looking for to increase revenues and incremental business—while also helping their customers deliver new, value-added services to their end users.”