Ricoh Targets In-plants

Ricoh is determined to become a leader in the production printing market (where companies beginning with the letters X, K and H usually grab all the attention).

“The vision is to become a leading force in the production printing environment by 2010,” said Tim Vellek, vice president of PPBG.

To do this, Ricoh has created a business model based on “new” customer requirements for production printing. Customer service is a paramount; 75 percent of PPBG’s employees are customer-facing, noted Carl Joachim, vice president of marketing, and they are being extensively trained, even to the point of being able to run the equipment.