Ricoh Targets In-plants

To emphasize how seriously it is taking the in-plant market, Ricoh even asked Program Marketing Manager Mike Loyd, former director of Louisiana State University Graphic Services, to explain to the crowd of reporters the unique challenges in-plants face. In-plants, noted Loyd, are charged with producing a variety of documents for demanding customers. To survive they must meet every commitment they make and become strategic partners with their parent organizations. They must also add new services to replace printing that has moved online. Providing variable data printing, he added, is often difficult for in-plants when their customers can’t make time to organize the data.