Ricoh Releases a Marketer's Guide to Data- and Insight-Driven Marketing

Readers of this book will gain:

• Actionable Insights: This book will introduce a new, effective and practical approach—precision marketing—to business and consumer marketing that addresses the growing challenge of buyer resistance and message fatigue.
• Proof Points: Market metrics, data points and other compelling evidence is provided to support the precision marketing business case. “Precision Marketing” will provide resources to help the champions of change promote this approach in a way that gains the support of other senior decision-makers and decision-influencers.
• Compelling Case Studies: This book provides vivid examples of how other leading companies, across industries, geographies and applications, are employing insight-driven marketing to deepen customer relationships and achieve profitable growth.
• Perspectives from Business and Marketing Innovators: Drawing on the perspectives of thought leaders and business practitioners, “Precision Marketing’ will show that relevancy is key to today's successful business and marketing strategies—even as it defies some aspects of conventional wisdom.

Order a copy online or find out more information at www.precisionmarketingbook.com.