Ricoh Releases a Marketer's Guide to Data- and Insight-Driven Marketing

“As marketers, we spend the bulk of our time and dollars on the ever-elusive goal of customer engagement. Today, consumers are in control, and a whopping 50 percent of consumers said they are leaving brands due to irrelevancy,” asserted Zoratti. “Through our work at Ricoh with leading hotels, telecommunications companies, insurance companies, public utilities and more, we’ve utilized the data-driven precision marketing tactics featured in this book to help secure our customers double-digit-plus returns on marketing investments. My hope is that this book is illuminating to other marketers and companies who are looking to improve customer engagement and drive revenue and ROI.”