Ricoh Releases a Marketer's Guide to Data- and Insight-Driven Marketing

Zoratti, winner of BMA Gold Key and International MarCom awards and BMA Colorado Marketer of the Year in 2012, gives a thorough breakdown of the steps necessary to deliver more powerful marketing results through the use of customer insights developed via data analytics.

All author royalties from this book will be donated to Room to Read, an international nonprofit organization focused on literacy and gender equality in education.