Ricoh Releases a Marketer's Guide to Data- and Insight-Driven Marketing

“Precision Marketing” is a must-read for any senior executive or marketer looking to understand what drives consumers to make purchase decisions and stay loyal to a brand. Customer engagement is a key, ever-present challenge faced by marketers, and this book provides a six-step framework to implement targeted and proven marketing approaches across all communications channels—including direct mail, email and social media.