Ricoh Releases a Marketer's Guide to Data- and Insight-Driven Marketing

The author asserts, and supports with real-world examples, that by leveraging existing customer data to deliver targeted and tailored content, marketers can effectively increase customer loyalty, attract new prospects and drive revenue for their brand.

The book also examines the hidden costs and negative impact of marketing clutter on a company's bottom line, and offers results-driven solutions that will help strengthen a brand's market positioning.