Retail King, In-plant Leader

Still ahead, Parker says, PMDC is looking at a digital proofer, and is hoping to add flexography equipment next year. A direct-to-plate device is also in the budget. Right now, PMDC is in the middle of upgrading its mailing operation with a new bar code sorter.

The fact that Wal-Mart is willing to invest so much money into its in-plant shows how much value it provides to the company. Not only is Wal-Mart pleased with the significant cost savings the in-plant provides, Parker says, but it likes the fact that its own employees are in charge of producing the material that the public sees in Wal-Mart stores.