Five Ways to Break into Marketing Services
It’s tough to reinvent your in-plant as a provider of marketing services if your customers have pigeonholed you. Here are some ways you can get the word out about the many new services you have to offer.
If your competition's salespeople are the only ones talking to your customers, they are shaping your customers' perceptions of who you are, which could contribute further to your being pigeonholed.
Getting Out of the Cubby
The good news is that there are many ways to overcome being pigeonholed—and they're all based on getting your message out. Here are five ideas:
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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