Five Ways to Break into Marketing Services
It’s tough to reinvent your in-plant as a provider of marketing services if your customers have pigeonholed you. Here are some ways you can get the word out about the many new services you have to offer.
Many in-plants struggle with product and service awareness because they are discouraged from using salespeople, and one of the roles of salespeople is to update clients on new services or to counter claims from outside service providers. The fact that in-plants often don't have salespeople while outside providers are encouraged to knock on the doors of their customers is always a heated conversation.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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