Five Ways to Break into Marketing Services
It’s tough to reinvent your in-plant as a provider of marketing services if your customers have pigeonholed you. Here are some ways you can get the word out about the many new services you have to offer.
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Howie Fenton
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While focus groups are good for qualitative information, surveys help to quantify the issues. We did two surveys at this school, one focusing on competitiveness, the other on awareness and changing demands. The latter survey confirmed that between 40 percent and 60 percent of the in-plant's customers were not aware of all the services it offered. Fortunately, this survey also became a lead generation tool.
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Howie Fenton
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Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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