Five Ways to Break into Marketing Services
"I love the in-plant. I use them at the beginning of each semester. They do a great job with my course packs."
"I just send them my business cards, letterhead and envelopes."
"They always print our invoices."
Limited Awareness
In a focus group at one mid-sized university in-plant in the Midwest we asked three peer groups, "Are you aware that the in-plant offers e-mail marketing, large-format poster printing, pURLs and variable-data printing?" We learned that about 75 percent of those participating had stereotyped the in-plant, including one person, who seemed to sum up the problem: "I did not know that they offered e-mail marketing and large-format poster printing, and I don't even know what pURLs and variable-data printing are."
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
