Five Ways to Break into Marketing Services
It’s tough to reinvent your in-plant as a provider of marketing services if your customers have pigeonholed you. Here are some ways you can get the word out about the many new services you have to offer.
I agree with my old friend Lisa Cross. Truth be told, while many companies talk about offering marketing services, few commercial printers and even fewer in-plants have been successful in making that transition. Let's look at one issue that we believe may often hinder an in-plant's ability to offer marketing services.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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