Five Ways to Break into Marketing Services
To some, the concept of printers and mailers offering marketing services is not just gaining momentum; it has become a runaway train. At this point, no one knows if it will be more like the train in the Woody Harrelson movie Money Train, filled with the promise of getting rich quick, or the one in the Denzel Washington film Unstoppable, speeding out of control as it headed for a disastrous crash. The obvious question about the perceived move to marketing services is how much of it is hype and how much is reality?
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
