Five Ways to Break into Marketing Services
It’s tough to reinvent your in-plant as a provider of marketing services if your customers have pigeonholed you. Here are some ways you can get the word out about the many new services you have to offer.
If you really want to motivate attendance to a customer program, offer an incentive. Send them a link to a customized pURL, and tell them that if they sign up for the seminar or tour, they will get a customized mouse pad, calendar, T-shirt or even a Kindle. Remember, nothing motivates more than freebies and free food. IPG
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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