Five Ways to Break into Marketing Services
It’s tough to reinvent your in-plant as a provider of marketing services if your customers have pigeonholed you. Here are some ways you can get the word out about the many new services you have to offer.
The most effective programs combine presentations on marketing effectiveness, best practices and new technologies such as QR codes, social media and mobile marketing. PODi (the Print on Demand Initiative: www.podi.org) has some great examples of effective variable data campaigns that include case histories of how other in-plants achieved outstanding results.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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