Five Ways to Break into Marketing Services
It’s tough to reinvent your in-plant as a provider of marketing services if your customers have pigeonholed you. Here are some ways you can get the word out about the many new services you have to offer.
5) Walk the Walk. One more suggestion: Nothing says you know what you are doing more than proving it yourself. If you offer post cards, e-mail services and pURLs, use them to invite your customers to a seminar on cross-media marketing. Take your time, have it professionally designed and create a clever campaign.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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