Five Ways to Break into Marketing Services

4) Customer Training Programs. By offering client training, not only can you introduce new services, you can position yourself as a reliable customer resource. The programs that seem to get the most attention are seminars, such as, "How to avoid cost overruns" or "Update on the latest features of InDesign." When I interviewed one customer at the Bethel School District, she could not stop raving about how the in-plant manager taught her to use InDesign. One higher-education in-plant offered a meeting every month in different buildings to discuss what new products it had created.