Five Ways to Break into Marketing Services

3) Invite Them Over. Another long-standing idea that still works is the plant tour. At last year's ACUP (Association of College and University Printers) conference, we visited the University of North Texas and were treated to a world-class in-plant tour. There were four tour guides who were well rehearsed. In front of each machine, there was an operator who was also well rehearsed in describing the equipment and his or her role. In fact, some equipment was also manned by a representative of the manufacturer or reseller, in case a visitor wanted more information. And the tour was enjoyably capped off with an excellent barbecue lunch served under a big Texas tent.