Five Ways to Break into Marketing Services
2) Visit Customers. Just because we have a host of new electronic communications tools at our disposal does not mean that the tried and true techniques don't still work well. These old-school tricks include having a CSR or manager deliver items and talk to customers about what they are trying to achieve. For example, you could drop off some personalized note pads with the person's name on top of it saying "From the desk of…" and on the bottom saying "From your in-plant printer." It's not a new idea, but still a good one.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
