Five Ways to Break into Marketing Services
It’s tough to reinvent your in-plant as a provider of marketing services if your customers have pigeonholed you. Here are some ways you can get the word out about the many new services you have to offer.
1) Train Your CSRs. Just because you don't have a sales force does not mean that you can't communicate to your customers about new products or services. Your customer service reps have ongoing conversations with customers. For the best results, schedule an afternoon training session with your staff, create some talking points, and have the group break out into small teams and practice.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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