Five Ways to Break into Marketing Services
If you look over last year's issues of IPG you will find articles about how in-plants are evolving from solely providing print and mail services to offering more marketing services. In the December 2011 issue, however, Lisa Cross of InfoTrends questioned the reality of that observation when she wrote, "The graphic communications industry is in the middle of an evolution to expand services beyond print to include cross-media and marketing. Unfortunately, the in-plant market is largely absent from the move."
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
