Refocus On Your Customers

Some of your customers may do thousands of dollars worth of business with you annually. Establish a volume discounting arrangement where customers earn progressively higher discounts as their purchase volume increases. Our customers earn a 2 percent discount at the $25,000 annual purchase level. This percentage increases to 3 percent at $50,000, 4 percent at $75,000 and, finally, to 5 percent at $100,000 in annual purchases. We notify customers as they reach each discount level. Few commercial printers offer this type of discount structure and it may well make the difference between keeping a job in-house or losing it.