Rebirth Of The In-plant

An in-plant needs to establish visibility within the organization to maintain client awareness. The in-plant cannot be a secret. It must be a recognized, easy-to-use service that benefits clients by being on-site.

Communication with information managers is critical to provide good word-of-mouth references and testimonials that can build new business for the in-plant. When jobs are returned to customers, they should be accompanied by an overview of the in-plant's services. A flyer or brochure serves as a helpful reminder to customers who may need to know if the in-plant can accept PDFs or has scanning capabilities.