Rebirth Of The In-plant

As clients recognize the time and money in-plant specialists save them by taking ownership of all aspects of the printing process—from prepress to distribution—the in-plant's stock can only rise within the organization.

Still, the true benchmarks that management uses to quantify viability are cost savings and profitability. It is imperative for the in-plant to demonstrate and market its cost savings to clients and senior management. Returning jobs to clients with information illuminating the cost savings achieved by printing with the in-plant helps build internal allies who can communicate to management the value of the in-plant.