Digital vs. Printed Text Reading Almost Equal
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For content providers, the interactive capabilities of screen readers should ultimately enable the delivery of a richer user experience—for example, illustrating a book on music with musical excerpts (rights permitting). For communications service providers, for products such as the Kindle and iPad that use wireless or Internet connections for content delivery, there is an opportunity for customer acquisition and retention through product subsidy and cross-selling/upselling of data plans.
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