Digital vs. Printed Text Reading Almost Equal
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The survey research indicated that around 40 percent of respondents had no experience of using e-Readers, such the Amazon Kindle, Amazon Kindle DX and Barnes & Noble Nook, and this was even higher in India (75 percent), the U.K. (56 percent) and the U.S. (57 percent). Urban Chinese respondents had the highest familiarity with e-Readers and also had the highest number reporting that e-Readers were easier to read. This reflects the relatively high income and education level of the sample in China.
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