Quick printers can be tough competitors. Understanding what’s happening in the quick printing market may be crucial to your in-plant’s survival.

By Barbara A. Pellow

TYPES OF QUICK PRINTERS

Today’s market is made up of a number of different types of quick printers: franchises, chains, mail services and independents.

Franchises

A franchise is a network of quick printers or copy shops in which each franchisee pays fees to join the network. In exchange, the franchisee benefits from the franchise’s national branding, advertising, marketing, training, support, collective buying power, and corporate infrastructure.

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Barbara A. Pellow Author's page

Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.

The Changing Face of Quick Printing