The Changing Face of Quick Printing
You need to position your organization as a critical partner in the business communications value chain. You need to ensure that you have mutually beneficial relationships with your user base. The user perception needs to be that it is easier to communicate relevant business information quickly using your services. Building a differentiated business with a high-value services portfolio means improved loyalty and new sources of volume.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
