Quick printers can be tough competitors. Understanding what’s happening in the quick printing market may be crucial to your in-plant’s survival.

By Barbara A. Pellow

SO WHAT’S AN IN-PLANT TO DO?

Although this is a message you have all heard before, the in-plant needs to continue its focus to drive value-add to effectively compete, regardless of the competitor. That includes making your print shop more accessible via Internet interfaces, offering simple software tools and templates for the novice user, providing digital asset and content management services and establishing strong relationships with marketing for customer relationship management and variable data solutions.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 All Next »

0 Comments

View Comments

Barbara A. Pellow Author's page

Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.

The Changing Face of Quick Printing