The Changing Face of Quick Printing
Although this is a message you have all heard before, the in-plant needs to continue its focus to drive value-add to effectively compete, regardless of the competitor. That includes making your print shop more accessible via Internet interfaces, offering simple software tools and templates for the novice user, providing digital asset and content management services and establishing strong relationships with marketing for customer relationship management and variable data solutions.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
