The Changing Face of Quick Printing
The biggest challenge that in-plants need to assess is the emergence of the “office superstore” chains and their focus on print-on-demand. These superstores typically have a relationship with the procurement organization. Office Depot, OfficeMax and Staples all have an extensive network of stores that are linked via the Internet. Current corporate users are ordering supplies online through that Internet infrastructure. They offer the corporate end user the ability to order documentation online while they are placing a supplies order. The user can have the same document produced in several different print centers through simply choosing the recipients for the document, and the chain will track and deliver the materials.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.