The Changing Face of Quick Printing
Quick printers can be tough competitors. Understanding what’s happening in the quick printing market may be crucial to your in-plant’s survival.
While the digital capabilities of the franchise and independent printer have improved, the market focus is still on meeting the needs of small and medium-sized businesses. The franchisee or independent wants to provide Corporate America support levels to small businesses. In some instances, in-plants view quick printers as strong partners that can provide overflow support.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
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