The Changing Face of Quick Printing

The needs of today’s print buyer are closely aligned with quick printing. Run lengths have dropped, turnaround requirements are being reduced and print buyers no longer want to inventory large stocks of printed materials.

The Internet is helping the quick print market extend its geographic boundaries. Software as a Service (SaaS) or Application Service Provider (ASP) business models are helping quick printers expand service offerings for variable data, template-driven Web-to-print solutions and document management with a limited investment in IT. For franchise, chain and mail service companies, a single investment in IT infrastructure can support all remote storefront operations.