The Changing Face of Quick Printing
The needs of today’s print buyer are closely aligned with quick printing. Run lengths have dropped, turnaround requirements are being reduced and print buyers no longer want to inventory large stocks of printed materials.
The Internet is helping the quick print market extend its geographic boundaries. Software as a Service (SaaS) or Application Service Provider (ASP) business models are helping quick printers expand service offerings for variable data, template-driven Web-to-print solutions and document management with a limited investment in IT. For franchise, chain and mail service companies, a single investment in IT infrastructure can support all remote storefront operations.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
