The Changing Face of Quick Printing
There are clearly some critical market shifts taking place among today’s quick printers.
While offset printing is still part of the mix, digital technology is dominant. In the 2006 Annual Franchise Review, by Quick Printing magazine, digital printing drove 37 percent of revenues, while offset was responsible for 30 percent. This includes digital color, digital black-and-white and wide-format. The quality of digital print technology continues to rise, and customers are having a difficult time differentiating between digital and offset printing.
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
