The Changing Face of Quick Printing

THE QUICK printing market doesn’t bear a lot of resemblance to the little “mom and pop” shops that opened on the corner back in the 1960s. The small quick printer was typically identified with a franchise network and was doing work that was “down and dirty.”

Today’s market consists of a series of high-tech wizards, all striving for profitable business in the enterprise market. In-plants need to ask themselves, “Am I competing with quick printers for work that could otherwise be produced in the in-plant? Are there emerging sources of competition I haven’t thought about?”