The Changing Face of Quick Printing
THE QUICK printing market doesn’t bear a lot of resemblance to the little “mom and pop” shops that opened on the corner back in the 1960s. The small quick printer was typically identified with a franchise network and was doing work that was “down and dirty.”
Today’s market consists of a series of high-tech wizards, all striving for profitable business in the enterprise market. In-plants need to ask themselves, “Am I competing with quick printers for work that could otherwise be produced in the in-plant? Are there emerging sources of competition I haven’t thought about?”
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
