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“There’s nothing more powerful than having a customer share how your product or service has brought them success,” commented Eric Cosway, EVP and CMO, QuantumDigital. “One sizable brokerage customer of ours recently examined the power of postcard marketing to obtain new listings. What was discovered was that the agents who distributed an average of 250 direct mail postcards each month over a 12-month period acquired an additional two listings per year. Those supplementary listings resulted in an additional $12,000 in annual commissions.”
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