Mobile Technologies: Bringing New Life to Print

QR Codes: The veteran of the group, the 2D barcode has the data stored in the code itself, making it an open standard. Its best selling points are that it's inexpensive and easy to deploy in a broad variety of contexts. Direct mail has become the home away from home for the QR code, but it also garners plenty of looks in location-based settings (such as retail POP) with heavy foot traffic points.