Mobile Technologies: Bringing New Life to Print

By delivering all of the technologies in a cohesive framework within a concentrated division, IPS enables Quad/Graphics to escape any logistical challenges. The four technologies have several elements in common: They are mobile and they seek to expand the reader/customer experience by spurring the users into actions that are measurable and reportable using real-time analytics. It doesn't hurt that they are trendy, even fun applications that take the ink-on-paper experience and add an element of animation. The four components in IPS' toolbelt: